Search & visibility
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the work on a website’s technology, content, and references with the goal of having it appear as high as possible in Google and other search engines for relevant search queries, without paying for placement.
Also known as: SEO · Search Engine Optimization
Last reviewed on October 23, 2026
What exactly does Search Engine Optimization (SEO) mean?
SEO covers three areas: technology (indexing, loading time, language versions), content (pages that answer search queries), and visibility (references and mentions on other websites). Today, SEO is complemented by GEO, the optimization for AI answers.
The most important free data source is Google Search Console. It shows for which search queries a website appears and how often it is clicked.
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