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Service

AI Visibility: Website, SEO & GEO

Your website, your search data, and our AI work hand in hand: we build or optimize your website, connect it to Google Search Console, Analytics, and your business profile, and continuously generate new, reviewed content. This makes your website discoverable on Google and in AI search engines and turns it into your most important sales channel.

Graphic: cycle of search, data, AI draft, human approval, and inquiries around a website
AI visibility from bettersorted ensures that your company is found: in Google Search, on Google Maps, and in AI answers from ChatGPT, Perplexity, and Google’s AI Overviews. To do this, we connect three things that are separate in most SMEs: a fast, well-structured website, real search data from Google Search Console, Analytics, and your business profile, and an AI that continuously evaluates this data. The AI recognizes what your customers are searching for, suggests suitable topics, writes drafts in up to seven languages, and improves pages that are clicked too rarely. A person reviews and approves every post. After that, results are measured, and the cycle starts again. This way, your website grows week by week instead of standing still after launch. On bettersorted.de, Google clicks increased from 6 to 122 per week in ten weeks with exactly this approach.
Owner sits in front of an old monitor, the phone remains silent

The problem

Most SME websites are built once and then hardly changed for years. They bring in few visitors, almost no inquiries, and nobody knows exactly why. New content is only created when someone has time. At the same time, search is changing: Google now answers many questions itself with AI Overviews, and more and more people ask ChatGPT or Perplexity for providers. If you are not mentioned there, you are invisible to a growing share of customers.

The solution

We turn your website into a system that keeps improving. First, we review technology, content, and AI visibility and fix what is slowing down Google and AI search engines, or rebuild the website. Then we connect Search Console, Analytics, and your business profile. On this basis, our AI suggests topics and improvements every week, writes drafts according to the rules for citable texts, and translates them. You or we review and approve them. Every month, a report shows what worked: clicks, rankings, and above all inquiries.

Your search dataSearch Console · Analytics · Company Profile
AI analyzes and writesTopics, drafts, better titles, translations
More visibility and inquiriesNew posts, better rankings, measurable inquiries

A human reviews and approves every piece of content before it is published.

Feature overview

✓Visibility audit: your website’s technical setup, content, and AI visibility reviewed, building on the SEO and GEO check, with a concrete action plan.
✓Website rebuild & relaunch: fast, accessible website with a modern CMS, multilingual, all content editable by you, without ranking loss during migration.
✓Data integration: Google Search Console, Google Analytics 4, and Google Business Profile, and, if desired, your CRM, combined in one report.
✓AI content engine: ongoing new posts based on real search queries, with research, featured image, and translation, approved by a person.
✓GEO optimization: texts following the “answer first” principle, structured data, llms.txt, and clear information so that ChatGPT, Perplexity, and Google cite you.
✓Local visibility: maintenance of your Google Business Profile, reviews, and local pages for your region.
✓Website as a sales channel: inquiry forms, appointment booking, newsletters, interactive checks and conversion tracking.
✓Ongoing analysis: monthly report on clicks, rankings and inquiries; titles and weak pages are specifically improved.

Process

  1. Step 1

    Visibility audit

    We review technology, content, company profile and your visibility in AI responses and show where the biggest levers are.

  2. Step 2

    Connect data

    Search Console, Analytics and company profile are set up or connected; inquiries become measurable.

  3. Step 3

    Relaunch or optimization

    Depending on the starting point, we rebuild the website or fix technical errors, revise titles and core pages.

  4. Step 4

    Start the AI content engine

    The AI suggests topics based on your search data and writes drafts; you or we review and approve them.

  5. Step 5

    Measure and refine

    Monthly report on clicks, rankings, and inquiries. What works, we expand; what does not work, we change.

Technology & GDPR

We build websites with a modern, open-source content management system, hosted in Germany, with cookie consent and without unnecessary third-party providers. For analyses, we use data from Google Search Console, Google Analytics and the company profile; personal customer data is not required for this. AI drafts are created on the basis of public sources and your approvals; every piece of content is reviewed by a human before publication.

More on this topic

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Hospitality and Catering

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Crafts

Pricing model

Custom quote: one-time for audit and relaunch or optimization, then optionally monthly for content engine and analysis. Consulting on online strategy can be subsidized through the BAFA consulting grant (applications until 31/12/2026); implementation itself is not.

Frequently asked questions

What is GEO optimization?

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GEO (Generative Engine Optimization) means designing a website so that AI search engines such as ChatGPT, Perplexity, and Google’s AI Overviews can understand it and cite it as a source. It is based on solid SEO work, texts that put the answer first, structured data, and clear information about the company. More in the glossary under GEO.

How do AI and the website work together in your case?

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The AI is connected to your website and to Google Search Console, Analytics and the company profile. It continuously evaluates what customers are searching for, suggests topics, writes drafts and improves weak titles. A human reviews and approves. The article shows how this works in detail Website with AI content engine.

Are the posts published without review?

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No. Every contribution is reviewed and approved by a human before publication. Google recommends checking AI-generated content for accuracy, and the EU AI Act also ties into editorial responsibility.

Do I need a new website?

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Not necessarily. If your website is technically sound and easy to maintain, we optimize the existing one. If it is outdated, slow, or cannot be maintained independently, a relaunch is the better starting point. The audit shows this.

How quickly can results be seen?

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Technical corrections and better titles often take effect after just a few weeks. New content usually needs several weeks to months before it ranks consistently. On bettersorted.de, clicks increased from 6 to 122 per week in ten weeks, see SEO case study.

Can you also implement multilingual websites?

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Yes. Websites and posts can be created in up to seven languages on request, with separate URLs for each language and correct hreflang tags. We review translations for technical terms and brand names.

Is the service subsidized?

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Consulting on online and visibility strategy can be subsidized as business consulting through the BAFA consulting grant; in the new federal states, the subsidy is 80%, with applications possible until 31/12/2026. Website development and copywriting are not funded.

A 30-minute conversation, free of charge.

A 30-minute consultation, free of charge. We’ll take a look at your processes and give you our honest opinion on whether automation is worthwhile.

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