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Practical knowledge on AI automation
Articles on AI automation, process optimisation and digital filing — from our day-to-day work with businesses in Mecklenburg-Western Pomerania.
AI phone assistant or AI chatbot? Which channel is right for which company?
Phone or website chat: Which channel will have the greatest impact for your company first – and why both complement each other well.
Multilingual AI chatbot: automatically engage website visitors in their language
Why a multilingual AI chatbot does more than a translated website interface – and how it automatically engages visitors in their language.
AI chatbot for lead generation: turning website visitors into qualified inquiries
How an AI chatbot qualifies website visitors in conversation instead of putting them off with a long form – for more genuine inquiries.
WhatsApp chatbot for businesses: legal and technical fundamentals
What is needed for a compliant WhatsApp chatbot: official Business Platform, consent, data protection, and technical integration at a glance.
AI chatbot for customer service: when it really relieves the team — and when it does not
For which inquiries an AI chatbot noticeably relieves customer service — and for which the human remains the better choice.
What does an AI chatbot for your own website cost?
What the cost of an AI chatbot consists of: knowledge base, maintenance effort, scope of functions — and what of that can be funded.
AI chatbot and GDPR: what matters when using it on your own website
Transparency, data minimization, DPA and server location: what to consider when using an AI chatbot on a website in compliance with the GDPR.
AI chatbot or rule-based chatbot? Where the real difference lies
Decision tree or language model: Where rule-based chatbots reach their limits and when an AI chatbot is the better choice.
Integrating a chatbot into your website: what needs to be clarified first
Technically, integration is quick – what matters are the knowledge base, handoff, placement, and data protection. The checklist in advance.
Pre-qualify inquiries with an AI chatbot instead of just answering questions
How an AI chatbot captures and pre-qualifies inquiries in a structured way so that the inbox receives a process that can be handled instead of a vague line.
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